From personal productivity
to capabilities that change how a function operates.
Executive workshop · 07.29.26 · MONTERREY, NL
From using AI
to redesigning
how the business works.
One day to explore what becomes possible when AI moves beyond chat and starts transforming end-to-end processes.
See you in
--days
--hours
--min
The session starts at 9:00 AM sharp.
01
The experience
This is not a workshop about prompts.
We are here to ask a bigger question: what would we design differently if AI had existed from the start?
From automating steps
to questioning why those steps exist at all.
From a list of ideas
to a prioritized initiative ready to move forward.
The goal for the day
Leave with a decision that can move the needle.
We will test a different way of thinking, review initiatives tailored to Metalsa's needs, and end the day with clear priorities, champions, and next steps.
- A shared language for discussing AI-first operations.
- Criteria for distinguishing between a useful improvement and a strategic bet.
- Clear commitments for the work that begins after the workshop.
02
The day
The agenda.
We will move from context to practice, then turn the day's discussion into a clear decision about where Metalsa should begin.
A note on breaks: A short break is scheduled for 10:55 AM. We will not pause for 10 minutes every hour, but feel free to step out whenever you need to take a call or a moment.
| Time | Session | What to expect |
|---|---|---|
| Acueducto team arrival (90 min) | Full AV check, CEO video test, placement of materials on tables, and signage setup. | |
| Registration and coffee (30 min) | Attendee registration and background music. | |
| CEO video or intro + Eduardo’s welcome (15 min) | Set the context for the workshop, the mandate, why it matters, and the expected role of participants. | |
| Recap of Metalsa’s AI strategy (20 min) | Two fronts: AI by design transformation and Sandbox for accelerated time to market. | |
| Acueducto keynote (40 min) | AI-first: From Chat Tool to Process Redesign. Main narrative, business cases, and how the operating model changes in AI-first organizations. | |
| Keynote by Eduardo Gonzalez and Marco Valverde (30 min) | Eduardo Gonzalez and Marco Valverde ground the previous keynote in Metalsa’s processes, priorities, and initiatives, with Q&A. | |
| Sandbox (20 min) | Eduardo Gonzalez introduces the Sandbox initiative and shares an Explorer example. | |
| Break (20 min) | Coffee break and preparation for the transition into the guest case. | |
| Panel / Guest case (60 min) | Nicolas Rodriguez presents, followed by a panel with Karim Touma about the decisions, mistakes, and results involved in building an AI-first company. | |
| Exercise Part 1: Process framing and team redesign (45 min) | Acueducto and Eduardo introduce one prepared case, then the nine teams redesign the current process and explore how to apply AI. | |
| Lunch (60 min) | Lunch with mixed tables to encourage conversation. This is not a working session. | |
| Exercise Part 2: Finalize, reflect, and reference solution (45 min) | Teams finalize their redesigns, hear executive reflections, and compare their thinking with the reference solution. | |
| Initiative presentations (40 min) | Each team presents its initiative for five to seven minutes. | |
| Voting (50 min) | Participants register their votes, explain their choices, and the final decision-maker selects the winning initiative. | |
| Next steps & closing (30 min) | Define the roadmap, champions, next steps, and date for the next initiative review. | |
| Farewell | Networking while the team collects materials before the internal debrief. |
03
Lessons from the field
Less theory.
More scar tissue.
We will discuss transformation as it really happens: difficult decisions, hard-earned lessons, and questions with no easy answers.
Nicolás Rodríguez
VP of Engineering
Karim Touma
Group Chief Digital & Data Officer
Event details
See you upstairs.
- Date
- Wednesday, July 29, 2026
- Time
- Check-in 8:30 AM · Farewell 4:45 PM
- Venue
- Fiesta Americana Monterrey Pabellón M
04
The practical details
Everything you need to know.
Do I need experience with AI tools?
No. We will establish a shared language first, and the exercise does not depend on mastering any particular tool. Your knowledge of the business is what matters.
Do I need to prepare an initiative?
No. The strategic bets will be developed in advance based on Metalsa's business context. Your role is to challenge them, compare them, and help decide where to begin.
Will there be time to work and discuss?
Yes. The day alternates among short presentations, group discussion, and hands-on work. Eduardo and the Acueducto team will circulate among the tables during the exercise.
Will there be breaks every hour?
No. Although you may be used to taking a 10-minute break every hour, this workshop will follow a different schedule. A short break is scheduled for 10:55 AM; if you need to take a call or step away for a moment, feel free to do so and return when ready.
What happens after the workshop?
The prioritized initiative will advance to a kickoff session, where its champions, sponsors, owners, and success metrics will be confirmed. The workshop marks the beginning of the work.
July 29 · MONTERREY, NL